Across
- 6. the portion of the total market potential that each company expects in relation to its competitors.
- 8. exhibitions where companies associated with an industry gather to showcase their products.
- 12. outlines how a company will present its product or service to the consumer and how it will compete in the market place with other businesses offering similar products.
- 13. new markets as well as ways to improve a companies offerings in current markets; identified markets with excellent potential based on careful research.
- 18. when a business competes with other companies offering products that are not in the same product category but satisfy similar customer needs
- 19. rivalry among businesses on the basis of price and value
Down
- 1. how frequently consumers use products and the quantity of a product used.
- 2. Directs a companies marketing mix at a large and heterogeneous group of consumers.
- 3. divides consumers into groups depending on specific values or benefits they expect or require from the use of a product or service.
- 4. business emphasizes factors of its marketing mix other than price; deemphasizes price by developing a unique offering that meets an important customer needs.
- 5. the process of gaining competitive market information.
- 7. the images consumers have of competing goods and services in the marketplace.
- 9. dividing consumers into markets based on where they live.
- 10. the descriptive characteristics of a market such as age, gender, race, income, and educational level.
- 11. competition in a market with businesses that offer the same type if product or service.
- 14. people's interests and values
- 15. the total revenue that can be obtained from a market segment
- 16. the unique image of a product or service in a consumer's mind relative to a similar competative offerings
- 17. process of dividing a large group of consumers into subgroups based on specific characteristics and common needs