Across
- 3. exhibitions where companies associated with an industry gather to showcase their products
- 5. rivalry among businesses on the basis of price and values
- 7. the descriptive characteristics of a market such as age, gender, race,income, and education level
- 9. completion in a market with businesses that offer the same type of product or service
- 12. the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs
- 14. the portion of the total market potential that each company expects in relation to its competitors
- 17. dividing consumers into markets based on where they live
- 18. how frequently consumers use products and the quantity of products used
- 19. outlines how a company will present its product or service to the consumer and how it will compete in the marketplace with other businesses offering similar products and services
Down
- 1. business emphasize factors of its marketing mix other than price; deemphasizes price by developing a unique offering that meets an important customer need
- 2. directs a company's marketing mix at a large and heterogeneous group of consumers
- 4. the images consumers have of competing goods and services in the marketplace
- 6. the process of gaining competitive market information
- 8. divides consumers into groups depending on specific values or benefits they expect or require from the product or service
- 10. new markets as well as ways to improve a companyś offerings in current markets; identified markets with excellent potential based on demand and competition
- 11. the total revenue that can be obtained from a market segment
- 13. occurs when a business competes with other companies offering products that are not the in the same product category but satisfy similar customer needs
- 15. peoples interest and values
- 16. the unique image of a product or service in a consumers mind relative to similar competitive offerings