Across
- 2. New markets as well as ways to improve a company's offerings in current markets; identified markets with excellent potential based on careful research.
- 3. The unique image of a product or service in a consumer's mind relative to similar competitive offerings.
- 7. The descriptive characteristics of a market such as age, gender, race, income, and educational level.
- 9. Exhibitions where companies associated with an industry gather to showcase their products.
- 10. The images consumers have of competing goods and services in the marketplace.
- 13. Rivalry among businesses on the basis of price and value.
- 15. Divides consumers into groups depending on specific values or benefits they expect or require from the use of a product or service.
- 16. Occurs when a business competes with other companies offering products that are not in the same product category but satisfy similar customer needs.
- 18. People's interests and values.
Down
- 1. The process of gaining competitive market information.
- 4. Dividing consumers into markets based on where they live.
- 5. Competition in a market with businesses that offer the same type of product in other countries.
- 6. strategy Outlines how a company will present its product or service to the consumer and how it will compete in the marketplace with other businesses offering similar products and services.
- 8. The total revenue that can be obtained from a market segment.
- 11. How frequently consumers use products and the quantity of product used.
- 12. Business emphasizes factors of its marketing mix other than price; deemphasizes price by developing a unique offering that meets an important customer need.
- 14. The process of dividing a large group of consumers into subgroups based on specific characteristics and common needs.
- 17. Directs a company's marketing mix at a large and heterogeneous group of consumers.