Across
- 2. business emphasizes factors of its Marketing Mix other than price; deemPhasizes price by developing a unique offering that meets an important customer need.
- 7. is the total revenue that can be obtained from market Segment.
- 8. the images consumers have of competing goods and services in the marketplace.
- 13. exhibitions where companies associated with an industries gather to showcase their products.
- 14. diviteh consumers into groups depending on Specific values of beggerits they ex feat of require from the use of a product or service.
- 16. competition in a market with businesses that offer the same type of product or service.
- 17. outlines how a company will present its Product or Service to the consumer and how it will compete in the Marketplace with other businesses offering Similar products and services.
- 18. rivalry among businesses on the basis of price and value.
Down
- 1. the descriptive of characteristics of a market such as age, gender, race, Income, and educational levels.
- 3. the portion of the total market Potential that each company experts in relation to its competitors.
- 4. is the process of dividing a large group of consumers into a subgroup based on specific characteristics and common needs.
- 5. the Process of gaining competitive market information.
- 6. Occurs when a business competes with other companies offering Products that are not in the same product category but Satisfy similar customer
- 9. dividing Consumers into markets based on where they live.
- 10. new markets as well as ways toimprove a company's offeringsin current markets; Identified markets, with excellent potential based on careful
- 11. directs a company's marketing mix at a large and heterogeneous group of consumers.
- 12. people's interests and Values.product Usage Low frequently consumers use products and the quantity of products used.
- 15. is the unique image of a product or service in a consumer mine relative to similar competitive offerings.