Across
- 2. the images consumers have of competing goods and services in the marketplace
- 3. the unique image of a product or service in a consumer's mind relative to similar competitive offering
- 7. rivalry among businesses on the basis of price and value
- 10. competition in a market with businesses that offer the same type of product or service
- 11. the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs
- 12. how frequently consumers use products and the quantity of product used
- 14. divides consumers into groups depending on specific values or benefits they expect or require from the use of a product or service
- 15. the descriptive characteristics of a market, such as age, gender, race, income, and educational level
- 16. when a business competes with other companies offering products that are not in the same product category but that satisfy similar customer needs
- 17. an identified market with excellent potential based on careful research
- 18. when businesses decide to emphasize factors of the marketing mix other than price
- 19. exhibitions where companies associated with an industry gather to showcase their products
Down
- 1. how a brand wants to be perceived in the mind of customers relative to competing brands.
- 4. dividing consumers into markets based on where they live
- 5. the process of gaining competitive market information
- 6. directs a company's marketing mix at a large and heterogeneous group of consumers
- 8. people's interests and value
- 9. the portion of the total market potential that each company expects in relations to its competitors
- 13. the total revenue that can be obtained from the market segment