Marketing Chapters 1 & 2

5. the process of communicating with potential customers in an effort to inﬂuence their buying behavior.
7. speciﬁc group of customers whose needs a company will focus on satisfying.
9. The different routes products take from the producers to the consumers
10. refers to the activities involved in getting a product or service to the end users, and is also known as distribution.
13. describes something that is constantly changing, such as the needs and wants of customers.
14. a physical item that can be touched.
15. something necessary for survival, such as food, clothing, and shelter.
17. a general word for a category of activities.
19. an individual or group who buys products.

1. a type of promotion that focuses on creating a positive image of a company rather than the product.
2. anything that can be bought or sold.
3. anywhere a buyer and a seller convene to buy and sell goods
4. an item that helps persuade a customer to make a purchase, such as rewarding loyal customers with discounts or free products.
6. the amount of money requested or exchanged for a product.
8. term for all of the activities involved in developing and exchanging products and services.
11. A person who buys products or services and also uses them
12. an action that is done for you, usually for a fee.
16. something that a person desires, but could live without, such as a new cell phone or a vacation.
18. a concept, cause, issue, image, or philosophy that can be marketed.
20. consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a proﬁt.