Marketing Communication Mix (Unit 2)

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Across
  1. 2. using positive (benefits of use)or negative (loss due to non-use)spin in a communication campaign
  2. 5. 'Amul' & 'Nirma' girl and 'Maharaja' of Air India are all _ .
  3. 6. 'P' is USP stands for?
  4. 8. Movie reviews appearing in newspapers is _ channel.
  5. 10. Promotional expenditure is the highest in _ stage of PLC.
  6. 12. This channel is most trustworthy among various personal channels.
  7. 13. The second 'A' in AIDA stands for?
  8. 14. 'Buy one, get one' is example of _ promotion.
Down
  1. 1. 'Strongly Agree' & 'Disagree' response categories are found in _ scale.
  2. 3. 'I like Alia Bhatt' is _ component of attitude.
  3. 4. 'Free career guidance if you do BBA from Pth' is_ appeal.
  4. 6. Which element of communication mix does not cost anything?
  5. 7. part of eye which expands when one is excited
  6. 9. One who may buy your product in future.
  7. 11. Rival ads cause _ in communication process.