Marketing concepts

5. a distinctive catchword or catch phrase
6. getting a loan to run the business
8. moving goods from where they were made to where the consumers can buy them
11. a pathway to direct products to consumers.
13. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product.
15. when goods or services are sold from the producer directly to the customer
17. a tangible object or a service provided to consumers
18. taking the chance of loss and purchasing insurance
19. finding and obtaining goods to be sold
20. free promotion
21. any paid form of communication
22. grouping goods according to size, quality and other characteristics

1. getting information to customers that will help them buy the goods they need.
2. consists of four basic marketing strategies: products, place, price, and promotion.
3. a group of customers who share common wants and needs
4. builds and maintain relationships with their customers
7. holding goods until needed
9. making the consumer aware of the product
10. the location where the product is available
12. gathering facts to make good marketing decisions
14. a graphic representation or symbol of a company name
16. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
20. the process of determining what to charge for the product or service