Marketing Concepts

6. A good service or idea to satisfy the consumer's needs
7. Everything a buyer gives up (money, time, energy) in exchange for the product
8. Human wants backed by buying power
9. 4 P's are the elements of the marketing ________
12. Thoughts, opinions, and philosophies; intellectual concepts such as these also can be marketed.
13. The activity for creating and delivering offerings that benefit the organization, its stake holders, and society
14. The trade of things of value between buyer and seller so that each is better off after the trade.
16. Items that you can physically touch such as bag of Godiva chocolate, Nike shoes, Pepsi-Cola, a Frappuccino, Kraft cheese, Tide, an iPad
17. The hallmark of developing and maintaining effective customer relationships is today called relationship marketing, linking the organization to its individual customers, employees, suppliers, and other partners for their long term benefit called ___________marketing

1. All activities necessary to get the product to the right customer when the customer wants it
2. The first objective in marketing is ___________the needs of prospective customers
3. States of felt deprivation including physical needs for food, social needs for belonging and individual needs for self-expression. i.e. I am thirsty.
4. Communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response
5. People who use the goods and services purchased for a household
10. Form that a human need takes as shaped by culture and individual personality.
11. For our purposes, customer __________ is the unique combination of benefits received by targeted buyers
15. Intangible customer benefits that are produced by people or machines and cannot be separated from the producer.