Across
- 5. Branded content is a content format that seamlessly integrates brands into stories and narratives. Also called “branded entertainment,” branded content can help drive brand awareness and stronger consumer connections. Learn how to get started creating branded content and get tips curated from real-life projects.
- 7. A brand placement is a marketing strategy where a company pays or arranges to have its branded products, logos, or name subtly integrated into mass media programming—such as movies, TV shows, songs, or video games.
- 8. A content marketing is a strategic approach that focuses on creating and sharing valuable, relevant, and consistent content to attract and keep a clear audience, and to drive profitable customer action.
Down
- 1. Influencer marketing is a type of social media marketing where brands partner with online creators who have built credibility and a loyal audience to promote products or services.
- 2. It is the number of clicks divided by the number of people who saw the ad. For example: Likes per views per video on youtube.
- 3. The first recommendations that appear after searching for something. For example: google search
- 4. is a type of paid ad that matches the design, feel, and function of the platform where it appears.
- 6. small widget with user oriented recommendations. For example at the end of a youtube video, the other video recommendations that pop-up.