Across
- 1. what will you sell
- 4. the how ( spending habits , purchasing habits , browsing habits , etc )
- 7. the who ( age, gender , race, religion, etc )
- 8. the why ( personality traits , hobbies , life goals , etc )
- 10. the where ( country , region , city , etc )
- 12. having a product where customers can buy it conveniently
- 13. a short and striking or memorable phrase used in advertising
- 14. making a product or changing a product to make it more useful
Down
- 1. what pricing strategy will we use
- 2. the planning, pricing, promotion,selling, and distribution of goods or services to create exchanges that satisfy customers
- 3. where will you sell your product/service
- 5. a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
- 6. the qualities of a product or service that make it capable of satisfying our wants and need
- 9. paid promotion for a product
- 11. free advertisement