Across
- 3. market characterized by a small number of firms who realize they are interdependent in their pricing and output policies
- 4. promotion of environmental and socially responsible products, practices, and brand values
- 5. form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions
- 6. ongoing emotional relationship between you and your customer
- 8. efforts that need to be constantly maintained, fed, or paid for in order to produce results
- 10. the percentage of the total revenue or sales in a market that a company's business makes up
- 12. the process of using your company's reputation to market your business to new leads
- 13. when one supplier provides a particular good or service to many consumers
- 15. process of deciding which markets to invest in and pursuing
- 16. include activities that companies undertake to innovate and introduce new products and services
- 18. in marketing is the logo
- 20. Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment
- 21. refer to the entire set of activities
- 25. geographical region where a company conducts business that is outside the territorial boundaries of a company's home country
- 26. unique selling point
Down
- 1. a company to produce goods or services better or more cheaply than its rivals
- 2. difference between the price of a product or service and the cost of producing it
- 6. the products and services is available to come to you
- 7. cost of the item plus all shipping costs related to getting the item from the seller to the buyer
- 9. process of separating a market into sub-groups
- 11. an economic system based on supply and demand with little or no government control
- 14. many producers competing to provide consumers with the goods and services needed
- 17. rivalry between companies selling similar products and services
- 19. two or more businesses agree to work together
- 22. subset of the market on which a specific product is focused
- 23. taxes or duties (customs duties) that are levied on imported goods
- 24. the financial benefit realized when revenue generated from a business activity
