Marketing Crossword

4. natural features on the Earth's surface
6. a feature of a product for sale that makes it attractive to customers
7. a motive that can be defended by reasoning or logical argument
9. reasons a product or service is valuable to a customer
10. the influences or motivations which determine his buying
11. based on loyalty and encourage consumers to purchase from a particular business or to buy a particular brand
12. the first step in the sales process, which consists of identifying potential customers, aka prospects.
13. process of helping prospective customers make connections between the features a product offers

1. product's traits or attributes that deliver value to end-users
2. practice that contributes to the sale of products
3. guarantees that if a product is found to be defective within the warranty period, it will be repaired or replaced at no cost to the purchaser.
5. act of sending someone or something to a person or place
8. reasons to purchase based on feelings and emotions
12. the act of looking forward