Marketing Crossword

5. A group of interconnected information technology resources that can function as a unit.
6. Moving the customer over to a new provider.
7. Negotiate (something) again in order to change the original agreed terms.
12. Customers that do not bring in much revenue and are a nuisance.
14. A place where people who have an emotional connection to your brand can connect with each other and with your brand.
15. A term that describes the need for businesses to future-proof their products or services' usefulness instead of merely focusing on selling said offerings.
16. Companies sometimes take advantage of consumers when the consumer is in this intoxicated state.
17. The firm-initiated termination of service to an existing customer
18. Pick a few strategic processes with deep and swift flows of opportunities.
20. Innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances.
21. Build strategically important resources for current markets. leverage them into attractive new products and new markets.

1. An innovation, service, or feature intended to make a company or product attractive to customers.
2. The action or process of innovating.
3. Refers to the path of interactions an individual has with your brand, product and/or services.
4. A good cause that a company supports.
8. How honest a company is about everything.(true to self)
9. The characteristic or characteristics that make your product or service stand out to your target audience.
10. Using nostalgia for the past to make a modern product more attractive.
11. Build mutually reinforcing resource systems with many resources in an attractive strategic position.
13. A strategy to make competition irrelevant. (no competition)
19. A plan to gain a competitive advantage.