Across
- 5. Something at the top of an article or page in a newspaper
- 8. Includes people born between 1965 and 1976
- 9. The process of identifying and marketing to a specific audience or demographic.
- 10. A marketing campaign or content that spreads rapidly through social media and other channels.
- 11. The revenue generated by a marketing campaign or other business activity.
- 14. The overall experience a customer has with a product or service, including ease of use and customer service.
- 17. A short tune or song used in advertising to create brand recognition.
- 18. The path that a customer takes from first hearing about a product or service to making a purchase.
- 20. People born between 1997 and 2010
- 22. The process of turning a potential customer into a paying customer.
- 24. The process of improving the performance of a website or campaign through testing and analysis.
- 26. The group of people that a marketing campaign is directed towards.
Down
- 1. Someone who has a large following on social media and can influence purchasing decisions.
- 2. Data and statistics used to measure the success of a marketing campaign.
- 3. A page that encourages the consumer to take action
- 4. The process of advertising to people who have previously interacted with a brand or visited a website.
- 6. Recommendations or referrals from satisfied customers that help to promote a product or service.
- 7. Data that can be measured and analyzed numerically.
- 12. The process of expanding a business or increasing its revenue.
- 13. The process of creating a unique image and name for a product or company.
- 15. The process of connecting with customers and building relationships through various channels.
- 16. Specific words or phrases used in online advertising to target a specific audience.
- 19. Search engine optimization, the process of optimizing a website to rank higher in search engine results.
- 21. The use of advertising and other marketing strategies to raise awareness of a product or service.
- 23. Information collected and analyzed to better understand consumer behavior and preferences.
- 25. A specific area or market segment that a product or service is designed for.