Across
- 1. ______ Calling is a tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact(4 letters).
- 5. The ultimate user of goods, ideas or services (8 letters).
- 6. A type of content that presents statistics and other information in an easy-to-read, well-designed image (11 letters).
- 9. It offers the owner of original work that can be printed, recorded or “fixed” in any manner the sole right to reproduce and distribute the work, to display or perform it and to authorize other to do so., during the author’s lifetime and for fifty years thereafter (9 letters).
- 10. Brand_______ refers to value and is a way of thinking about a brand’s value in the larger marketplace and more specifically with its customers (6 letters).
- 11. A market research term used in strategic planning by looking at all factors that could impact marketing effectiveness (4 letters).
Down
- 2. Potential buyers who have engaged with a brand in the past and are likely to make a purchase in the future (4 letters).
- 3. A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers (5 letters).
- 4. ________ markets refer to highly specific groups of consumers—often within a larger customer segment—who share certain qualities, behaviours, or needs (5 letters).
- 5. Any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures (7 letters).
- 7. Compares the cost of the campaign to how much money it brought in (3 letters).
- 8. A prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form (3 letters).