Marketing Crossword

1. - The act of giving gifts, a major focus during the holiday season for marketers.
3. - A method of digital communication often used for direct marketing.
4. - A season observed in many Christian denominations as a time of expectant waiting and preparation for the celebration of Christmas.
7. - Activities aimed at boosting the sales of a product or service.
11. - The identity that distinguishes your business from competitors.
13. - A plan of action designed to achieve long-term marketing goals.
14. - The process of collecting, analyzing, and interpreting data to inform marketing decisions.
15. - A reduction in price to encourage purchases, commonly used during holiday sales.
17. - A system of organizing days to highlight important dates, like holidays, for marketing purposes.
18. - Describing something suited to or characteristic of a holiday celebration.

2. - A person with the power to affect the purchasing decisions of others because of their authority or relationship with their audience.
3. - Interaction between a brand and its audience on social media or other platforms.
5. - Abbreviation for optimizing your website to rank higher in search engine results.
6. - Popular movements or directions in which something is developing or changing, especially in marketing.
8. - Related to or affected by a particular season, like fall or winter.
9. - A coordinated series of marketing efforts to achieve a specific goal, often used during the holiday season.
10. - A customer's preference for a brand, often rewarded during holiday campaigns.
12. - The quality of being closely connected or appropriate to the topic or audience, crucial for effective holiday marketing.
16. - Visual elements such as images or videos used in marketing materials to attract attention.
17. - Created materials like blogs, videos, or social media posts to engage your audience.