Marketing Crossword

1. Attention, Interest, Desire, and Action.
3. The practice and techniques employed to bring attention to a product or service.
5. A distribution that involves one or more intermediaries.
7. Manufacturers push the product through the distribution channel to the retailer.
9. Generally higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, special offers, and rebates.
11. A customer who personally uses a good or service to satisfy his/her own wants and needs.
12. Enticing or pulling consumers into the store to buy the product.
13. Type of promotion where all marketing activities that are directed at business or retail costumes to boot sales.
15. Helps to present your product or service, stimulate demand for it, and build an appropriate differentiation strategy.

2. independent firms which assist in the flow of goods and services from producers to end-users
4. Businesses that buy goods from producers or agents and sell them to retailers.
6. This type of distribution is used when a product fits the needs of both industrial and customer markets.
7. Type of selling that requires Sales Representatives to generate and maintain direct contact with prospects and customers.
8. Form of marketing that addresses individuals directly, and not through a 3rd party medium
10. Certificates that entitle customers to cash discounts on goods or services.
14. Type of program that rewards customers by offering incentives for repeat purchases.