Across
- 6. A company that sells similar products and fights for the same customers.
- 8. A plan of action to achieve marketing goals.
Down
- 1. The process of creating a unique image or name for a product in consumers’ minds.
- 2. A deep understanding of customer behavior or market trends.
- 3. How much people want a product or service.
- 4. A small, specific market segment for a particular product or service.
- 5. A customer’s ongoing preference to buy from the same brand or business.
- 7. A place or area where buying and selling happens; also refers to the demand for a product.