Across
- 2. a paid, promotional message communicated to an audience through various media to inform, persuade, or remind them about a product, service, or idea
- 3. the extent to which a product or service meets or exceeds customer expectations and requirements, often defined by its performance, reliability, durability, and conformance to specifications
- 4. any expression of dissatisfaction from a customer about a business's product, service, or support experience, often stemming from unmet expectations
- 6. the activity or business of promoting and selling products or services, including market research and advertising.
- 7. the strategic process of generating revenue by exchanging products or services for payment, involving persuading potential customers to purchase, understanding their needs, and facilitating the transaction to create value for both the buyer and seller
- 8. a rival business whose activities have the potential to reduce another business's share of the market
- 9. the process by which consumers interpret information about a product, service, or brand, forming opinions, beliefs, and feelings that shape their behavior and purchasing decisions
Down
- 1. a brand's ability to consistently deliver on its promises, providing products and services that meet customer expectations over time
- 5. any consumer goods that are bought or sold in a transaction between a business and its customer