Across
- 2. a person who buys goods or services for their own use.
- 3. __ marketing — online methods used to promote products or services, including SEO, content marketing, social media marketing, and pay-per-click (PPC) advertising.
- 4. __ is something sold to fulfill a customer's desire or requirement, one of the 4 P’s of marketing.
- 8. money that is given, usually by a company, to support a person, organisation or activity.
- 10. __ refers to the activities a company undertakes to promote the buying or selling of its products or services.
- 12. __ marketing — offline methods used to promote products or services, including print advertisements, broadcast media like TV and radio, direct mail, and outdoor advertising such as billboards.
- 14. Brand __ — is the overall perception of a company's image as seen through the eyes of its customers.
- 15. Search __ —a software system that helps users find information on the internet by using keywords.
- 17. a reduction in the value of a currency compared to others.
- 18. an organization that sells goods or services in order to make money.
- 21. __ audience — a specific group of people most likely to be interested in and buy a company's products or services.
- 23. Celebrity __ —a marketing strategy where a famous person promotes a product, service, or brand to leverage their popularity and influence to boost sales and brand awareness.
- 27. an intangible activity or benefit offered by one party to another in exchange for payment, which does not result in the ownership of anything physical.
- 28. a very large board on which advertisements are shown, especially at the side of a road.
- 29. a strategic effort that uses promotion to achieve company goals.
- 30. __ refers to the distribution of the product.
Down
- 1. Consumer __ — the quantity of a good or service that individual consumers are willing and able to buy at a given price over a specific period.
- 5. the supply of a product or service is greater than the consumer demand, leading to intense competition and difficulty for businesses to acquire new customers or grow.
- 6. Customer __ — the preference and belief related to potential purchases.
- 7. a detailed plan for achieving success.
- 9. an effective marketing tool used by companies to promote their goods and services, as well as to stimulate sales.
- 11. a person, product, company, etc. that is trying to compete with others.
- 13. Brand __ — the habit of always buying a product with the same name, made by the same company.
- 16. a reduction in the usual price of a product or service.
- 19. the promotion of your business to increase sales, attract new customers, and make the audience aware of products or services.
- 20. __ promotions — an activity done to increase sales of a particular product, for example by reducing its price or advertising it.
- 22. __ marketing — unusual methods of getting attention for a product or service, usually ones that cost little money and involve giving or showing things to people in public places.
- 24. Market __ — the action or activity of gathering information about consumers' needs and preferences.
- 25. Search Engine Optimization
- 26. __ refers to how much the company will sell the product for.