Marketing Crossword

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Across
  1. 6. A firm’s portion of total sales in a market, usually expressed as a percentage [6,5]
  2. 7. Obligations of a business that are due to be paid within one year [7,11]
  3. 8. A business approach focused on producing goods based on what the company can make efficiently, rather than on customer demand [7,11]
  4. 9. The percentage increase in the size of a market over a period of time [6,6]
Down
  1. 1. An analysis tool that examines a company’s Strengths, Weaknesses, Opportunities, and Threats [4]
  2. 2. A framework for analyzing external factors: Social, Technological, Economic, Environmental, Political, Legal, Ethical [7]
  3. 3. The total volume or value of sales in a particular market [6,4]
  4. 4. Resources owned by a business that are expected to be converted into cash or used within one year [7,6]
  5. 5. A business approach that prioritizes identifying and meeting customer needs over internal production focus [6,11]
  6. 6. The process of promoting, selling, and distributing a product or service [9]