MARKETING CROSSWORD

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Across
  1. 4. A short overview of the business plan
  2. 7. The customer profile created by marketers to represent their ideal buyer
  3. 8. A long-term plan to achieve business goals
  4. 11. The first "P" in the Marketing Mix
  5. 13. The "M" in SMART goals
  6. 15. A person who provides money to a business
  7. 16. STATEMENT A company's purpose and values
  8. 18. A goal a company wants to achieve
  9. 19. A short overview of the business plan
  10. 20. Activities used to communicate value and attract customers
Down
  1. 1. The "P" in the Marketing Mix that refers to cost
  2. 2. A factor in SWOT that represents future possibilities for growth
  3. 3. A financial plan for spending money
  4. 5. Activities used to communicate value and attract customers
  5. 6. A financial plan for spending money
  6. 9. The group of customers a company wants to reach
  7. 10. The "P" in the Marketing Mix related to distribution channels
  8. 12. ANALYSIS The section of a business plan that studies customers and competitors
  9. 14. The analysis used to identify strengths, weaknesses, opportunities, and threats.
  10. 17. The customer profile created by marketers to represent their ideal buyerS