Across
- 2. A unique name, symbol, or design that identifies a company's products
- 6. Buying and selling goods and services over the internet
- 7. The specific group of buyers a company aims to reach
- 9. A catchy, memorable phrase used in an ad campaign
- 10. Statistical data relating to the population and specific consumer groups
Down
- 1. A paid public notice meant to sell a product or service
- 3. The first stage of the funnel where consumers come to know a brand exists
- 4. Communication used to persuade or inform an audience about an offer
- 5. Systematic gathering of data about customer preferences and behaviors
- 8. Platform-based marketing using networks like Instagram, TikTok, or LinkedIn