Across
- 6. buy goods from manufacturers to resell them to other businesses
- 9. all customers have to pay the same price
- 10. legal protection of company name/symbol
- 11. setting a high price to emphasize product quality
- 15. provide materials, services, or components needed in order to make your product
- 16. the path a product takes in order to get to the final user
- 17. prices that are reduced for a short period of time
- 18. businesses that move product from manufacturers to final user
- 19. services that are combined for one price
- 20. how you get your product to the customer
Down
- 1. visual representation of the brand
- 2. company uses multiple brand names to increase sales
- 3. combining multiple brands
- 4. difference in cost of product and selling price
- 5. allows customer to negotiate price
- 7. prices that are consistently low
- 8. reduction from original price
- 12. brandmark with human characteristics
- 13. goods or services that are sold directly from the producer to the customer
- 14. sell goods to consumers for personal use