Across
- 2. Deciding how to get goods into customers hands
- 3. Good or service a business is a selling
- 5. relations promotions are created to deal with issues that are in the public’s interest but are also related to the company or its products.
- 8. marketing-information management system
- 9. Informs consumer about product and what they sell
- 10. segment is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.\
- 13. Specific statements indicating how the business expects to accomplish its objective taking the demands of the target market into account
- 14. activities Misrepresenting the truth
- 15. Segmentation Statistics that describe the population by personal characteristics
- 16. Marketers Satisfy the acts and need of the consumer.
- 17. Promotion promotion does not attempt to sell a good or service.
- 22. information marketing data available from inside and outside a business that have been processed and organized in a useful way
- 24. information developed from data that are collected for use in one particular situation.
- 25. go beyond laws
Down
- 1. service promotions inform customers about noncontroversial issues that are in the public’s best interest.
- 2. Decisions dictate how much to charge goods for
- 4. provide products directly to the ultimate costumer
- 5. Segmentation Markets divided by social and psychological characteristics.
- 6. Physically shipping the products
- 7. Segmentation Segmenting a market base on the way customers use a product or behavior toward a product.
- 11. resource planning consists of a common database that holds all of the facts and figures created or received during normal business operations.
- 12. Segmentation Markets divided by where the customer lives
- 18. information comes from data that have already been collected for other purposes.
- 19. tangibles , measurable tasks that have to be able to accomplish the strategic objectives
- 20. market Are the customers the business seeks to attract
- 21. promotions are designed to promote a firm’s prestige or its features.
- 23. market Is when the group is considered as a whole with all marketing activities
