Across
- 2. The process of dividing a market into distinct groups with common needs or characteristics.
- 3. The practice of analyzing data and consumer behavior to make informed marketing decisions.
- 6. A marketing strategy that focuses on selling directly to consumers through various channels
- 7. The target audience for a product or service.
- 8. The combination of factors used by a company to market a product, often referred to as the "4 Ps."(2 words)
- 10. The aspect of utility related to the physical form or design of a product.
- 11. A type of utility that adds value by making a product available at the time when consumers want it.
Down
- 1. A set of actions designed to promote and sell a product or service.
- 4. A measure of how much a product or service satisfies customer needs and wants.
- 5. The process of creating, communicating, delivering, and exchanging offerings that have value for customers
- 9. The overall image of a brand that is built through marketing and customer experiences.