Across
- 2. The way a company communicates with customers to persuade them to buy
- 4. A discount or special offer to encourage purchasing
- 5. The emotional connection that consumers feel toward a brand
- 6. A company's blend of different products and services
- 10. A unique design, symbol, or name that identifies a company
- 11. Non-paid promotion of a company through media coverage
- 12. The amount of money a customer pays for a product
- 13. An individual who promotes products to their audience online
- 15. The act of promoting a product through various media channels
Down
- 1. The strategic process of creating and managing a product, price, place, and promotion
- 3. A short, catchy phrase used in advertising campaigns
- 5. When a business introduces a new product to the market
- 7. The specific group of consumers that a company aims to reach
- 8. A strategy that makes a product or service stand out from competitors
- 9. Research into customers' preferences and behaviors to inform marketing strategies
- 14. A campaign that spreads quickly from person to person, usually through social media