Across
- 4. Effort to inform people about a product or service
- 5. Communication with the consumer
- 6. Lists info like age, gender, income level, etc
- 8. tangible items that satisfy your needs and wants
- 9. affects the economy and standard of living
- 12. Involves having a product where consumers buy it
- 14. based on costs and on what competitors charge for the same product
- 16. intangible items that satisfy your needs and wants
- 19. All people that share similar needs and wants
- 21. Understanding concepts and strategies used to develop and target specific a specific audience
- 22. The good things about marketing
- 23. provides customers with goods and services
- 24. Functions of marketing add value to a product
- 25. Breaking down the market into smaller groups
- 26. Businesses should strive to satisfy customers
- 27. Group that is identified for a specific program
- 28. Four basic strategies including the four P’s
- 29. The exchange of a product or money
Down
- 1. Combines customer info with the customer service and marketing communications.
- 2. Consists of consumers who purchase goods for personal use
- 3. Analysis Strength, Weakness, opportunities, and threats
- 7. Involves changing raw materials into usable goods
- 10. Management- process of deciding how to get goods into customer's hand
- 11. Includes all businesses that buy products for their operations
- 13. Management Obtaining, developing, and maintaining a product
- 15. Targeting two different types of people
- 17. Process of creating, communicating, delivering, and exchanging
- 18. Percentage of the total sales volume
- 20. Having a product available at a certain time