Across
- 5. Combining customer information with customer service and marketing
- 10. Businesses should strive to satisfy customers
- 11. Management- process of deciding how to get goods into customer's hand
- 12. Understanding concepts and strategies used to develop and target specific a specific audience
- 13. Involves changing raw materials into usable goods
- 16. Includes all businesses that buy products for their operations
- 17. Functions of marketing add value to a product
- 18. Consists of consumers who purchase goods for personal use
- 20. Percentage of the total sales volume
- 22. The exchange of a product or money
- 23. Involves having a product where consumers buy it
- 25. tangible items that satisfy your needs and wants
- 27. intangible items that satisfy your needs and wants
Down
- 1. Four basic strategies including the four P’s
- 2. Management Obtaining, developing, and maintaining a product
- 3. Communication with the consumer
- 4. Group that is identified for a specific program
- 6. affects the economy and standard of living
- 7. Lists info like age, gender, income level, etc
- 8. Getting a product into a customers hands using the marketing mix
- 9. Having a product available at a certain time
- 14. Information Management- Getting good information about customers trends and analyzing it
- 15. Breaking down the market into smaller groups
- 19. Targeting two different types of people
- 21. based on costs and on what competitors charge for the same product
- 23. Effort to inform people about a product or service
- 24. All people that share similar needs and wants
- 26. Analysis Strength, Weakness, opportunities, and threats
- 28. provides customers with goods and services