Marketing Crossword Puzzle

4. all people who share similar needs and wants and who have the ability to purchase a given product
10. obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities
11. strengths, weaknesses, opportunities, and threats
12. lists information about the target market
13. consumers who purchase goods and services for personal use
15. the group that is identified for a specific marketing program
17. gathering information about customers, trends, and competing products, storing information, and analyzing it
20. affects the economy and standard of living in countries around the world
21. the exchange of a product for money
23. means of getting the product into the customer's hands
24. intangible items that have monetary value and satisfy your needs and wants
25. communication with the consumer that provides information to the consumers by explaining the features and benefits of products
26. providing customers with the goods and services they want
27. deciding how much to charge for goods and services to make a profit
28. added value to a product due to the functions of marketing in economic terms
29. decide what to make and sell
30. includes basic marketing strategies to communicate with and reach their intended target market

1. the process of deciding how to get goods into customers' hands
2. percentage of the total sales volume generated by all companies that compete in a given market
3. the idea that a business should strive to satisfy customers' needs an wants while generating a profit for the business
5. activities related to advertising, personal selling sales promotion, and publicity
6. understanding the concepts and strategies used to develop and target specific marketing strategies used to develop and target specific marketing strategies to a select audience
7. many economic benefits to an economy and consumers
8. combines customer technology with customer service and marketing communications
9. what is exchanged for the product
14. having a product or service at a certain time of year or a convenient time of day
16. all businesses that buy products for use in their operations
18. tangible items that have monetary value and satisfy your needs and wants
19. a product having more than one target market
22. changing raw materials into usable goods or putting parts together to make them more useful
23. having a product where customers can buy it