Across
- 2. affects the economy and standard of living
- 5. market- the group that is identified for a specific program
- 7. market- consists of consumers who purchase goods for personal use
- 10. market- includes all businesses that buy products for their operations
- 13. concept- idea that a business should strive to satisfy customers
- 15. utility- having a product available at a certain time
- 16. utility- the exchange of a product for money
- 20. target markets- targeting two different types of people
- 21. benefits of marketing- the good things of marketing
- 22. segmentation- breaking down the market into smaller groups
- 23. tangible items that satisfy your needs and wants
Down
- 1. process of creating, communicating, delivering, and exchanging offerings
- 3. based on costs and what competitors charge for the same product
- 4. management- obtaining, developing, and improving a product
- 6. effort to inform people about a product or service
- 8. utility- communication with the consumer
- 9. the functions of marketing add value to a product
- 11. provides customers with goods and services
- 12. profile- lists info like age, gender, income level, etc
- 14. utility- involves changing raw materials into usable goods
- 17. intangible items that satisfy your needs and wants
- 18. utility- involves having a product where consumers buy it
- 19. management- process of deciding how to get goods into customers' hands
- 20. all people who share similar needs and wants
- 24. Analysis- strength, weakness, opportunities, and threats