Across
- 1. Analysis- strength, weakness, opportunities, and threats
- 4. target markets- targeting two different types of people
- 7. utility- the exchange of a product for money
- 9. utility- involves having a product where consumers buy it
- 10. process of creating, communicating, delivering, and exchanging offerings
- 13. market- includes all businesses that buy products for their operations
- 15. benefits of marketing- the good things of marketing
- 16. utility- involves changing raw materials into usable goods
- 21. concept- idea that a business should strive to satisfy customers
- 22. intangible items that satisfy your needs and wants
- 23. market- the group that is identified for a specific program
- 25. affects the economy and standard of living
- 26. provides customers with goods and services
Down
- 2. utility- having a product available at a certain time
- 3. tangible items that satisfy your needs and wants
- 5. based on costs and what competitors charge for the same product
- 6. effort to inform people about a product or service
- 8. segmentation- breaking down the market into smaller groups
- 11. management- obtaining, developing, and improving a product
- 12. market- consists of consumers who purchase goods for personal use
- 14. utility- communication with the consumer
- 17. all people who share similar needs and wants
- 18. management- process of deciding how to get goods into customers' hands
- 19. profile- lists info like age, gender, income level, etc
- 20. the functions of marketing add value to a product
- 24. share- its percentage of the total sales volume