Across
- 3. The added value on a product.
- 7. All people who share similar needs and wants who have the ability the purchase a given products.
- 8. provides customers with the goods and services they want.
- 11. This affects the economy and standard of living in countries.
- 12. this is segmenting or breaking down the market into smaller groups that have similar characteristics.
- 15. This consists of the four P’s: product, place, price, and promotion.
- 17. This is the activity, set of institutions, and processing for creating, communicating, and delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- 19. The exchange of a product for money is possession utility.
- 20. Intangible items that have monetary value and satisfy your needs and wants.
- 23. This involves having a product where customers can buy it.
- 25. This is obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.
- 26. It consists of consumers who purchase goods and services for personal use.
- 27. This involves informing a customer of the features and benefits of certain products. Displays also communicate information.
Down
- 1. This lists information about a target marketing such as age, gender or income status.
- 2. This is the group that is identified for a specific marketing program.
- 4. the process of deciding how to get goods into a customer's hands.
- 5. The advantage from gaining something. Businesses do this by adding value to a customer's shopping experience.
- 6. Where you put the product so customers can find and buy it.
- 9. This is the business to business market that includes all business that buy products for use in their operations.
- 10. This is the effort to inform, persuade, or remind current and potential customers about a business’s products or services.
- 13. This involves having a product or service available at a certain time of year of a convenient time of day.
- 14. This is what the business is selling
- 16. These are tangible items that have monetary value and satisfy your needs and wants.
- 18. This is the company’s percentage of total sales volume generated by all companies that compete in a given market.
- 21. This is understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience.
- 22. This is what is exchanged for the good.
- 24. This dictates how much to charge for goods and services in order to make a profit.
