Marketing crosswords

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Across
  1. 5. actions that are intended to attract the public's attention to someone or something
  2. 8. actions that reflect and measure how much your audience interacts with your content
  3. 10. tangible object or a service provided to consumers
  4. 11. person or something that influences another
  5. 12. synonym of fashion
  6. 14. distinctive catchword or catch phrase
Down
  1. 1. plan for carrying out a process or procedure
  2. 2. act of satisfying and retaining customers
  3. 3. either or a pair of people engaged together in the same activity
  4. 4. the assembledd spectators or listeners at a public or on networks
  5. 6. way to express stories to convey a message in an unforgettable way
  6. 7. condition of sharing or having certain attitudes and interests in common
  7. 9. belief taht doing good for people and planet is also good for brand and bottom line - derived of advertising
  8. 13. a graphic representation or symbol of a company name
  9. 15. acronym - popular type of content on social networks (particularly on Tiktok)