Across
- 2. obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities
- 5. percentage of the total sales volume generated by all companies that compete in a given market
- 6. all people who share similar needs and wants and who have the ability to purchase a given product
- 7. activities related to advertising, personal selling, sales promotion, and publicity
- 10. understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
- 13. group that is identified for a specific marketing program
- 14. how to meet the market’s needs through product development, packaging, and naming the product
- 16. exchange of a product for money
- 18. marketing affects the economy and standard of living in countries around the world
- 20. includes four basic marketing strategies called the four Ps: product, place, price, and promotion
- 21. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 22. having a product where customers can buy it
- 24. changing raw materials into usable goods or putting parts together to make them more useful
- 25. communication with the customer
- 26. process of deciding how to get goods into customer’s hands
- 28. lists information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
- 29. the added value to a product from the functions of marketing
- 30. based on costs and on what competitors charge for the same product or service
Down
- 1. consumers who purchase goods and services for personal use
- 3. when you break down the market into smaller groups that have similar characteristics
- 4. an aspect of marketing that combines customer information with customer service and marketing communications
- 8. the idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business
- 9. Gathering information on customers, trends, and competing products and storing it, and analyzing it
- 11. tangible items that have monetary value and satisfy your needs and wants
- 12. all businesses that buy products for use in their operations
- 15. having a product or service available at a certain time of year or a convenient time of day
- 17. helps a company think of ways to enhance its strengths and take advantage of new opportunities in the market
- 19. intangible items that have monetary value and satisfy your needs and wants
- 23. provides customers with the goods and services they want
- 27. provides the means for competition to take place