Across
- 2. The stage where people know who you are or know something exists.
- 4. The place where a message appears, such as email, website, social media, radio, print, or signage.
- 5. The overall public impression of an organization, shaped by visuals, words, actions, and experiences.
- 7. The action you want someone to take, such as donate, register, RSVP, volunteer, or buy tickets.
- 9. The main idea you want people to understand or remember.
- 10. The words, images, videos, graphics, or stories created for marketing or communications.
- 11. The likes, comments, shares, clicks, replies, and other interactions your content receives.
- 13. One view or display of a piece of content.
- 14. The number of people who see your content.
Down
- 1. When someone takes the desired action after seeing a message.
- 3. The goal or result you are trying to achieve.
- 6. A smaller audience group within a larger audience.
- 7. A planned series of marketing activities with one shared goal.
- 8. The specific group of people a message is meant to reach.
- 12. A number used to measure whether something worked.