Marketing Definitions Puzzle

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Across
  1. 4. each is a part of a broader market category that possesses an identifiable characteristic
  2. 8. can be used by competitor to shift sales in their advantage
  3. 10. consumer buy where they can get a better deal at a lower price more convenient to them
  4. 11. a canadian firm and a foreign firm business with similar goals combine resources-money, facilities, distribution networks-to make or sell a specific product in the other country
  5. 12. supports scientists and technicians who work on new ideas
  6. 13. holds onto its customers in spite of competition
  7. 15. a market of a small number of large companies
  8. 17. the money you gained from your initial investment
  9. 19. taxes placed on goods being imported into a country in order to protect the local industries from too much foriegn competition
  10. 21. The percentage that one company’s product takes of the total dollars spent by consumers on products within a specific market
  11. 22. you make a profit and keep some of the money made from the business
  12. 23. using the same methods as in domestic markets but they also have to attempt to sell differently based on the consumers in the region
  13. 24. uses the same resources to produce better or the same products
  14. 25. companies using ads to put their product into consumers minds
  15. 26. when a customer stick to buying a certain product and is very important to businesses because even little percent in customer retention results in major increases in profit
Down
  1. 1. making an activity easier and more comfortable for the customer
  2. 2. the store carries a large number of different brands or types of merchandise
  3. 3. specific types of products as well as the companies that produce those products
  4. 5. a company that has an item that no other company has or sells
  5. 6. services activities performed to support the sale of a product or other service
  6. 7. The consumer develops a strong relationship with the product or the retailer and will not consider any other brand
  7. 9. influence a way the product looks and what it does
  8. 14. encourages the creation of new businesses
  9. 16. takes into account the shipping costs and the currency exchange as well as the tariff costs
  10. 18. one company provides a product or service for a small market and, by doing so, keeps competitors out of that market
  11. 20. good reviews or bad reviews from customers that influence other people on if they should shop there or not
  12. 21. a firm that does not have any competition