Across
- 2. A group of customers with similar characteristics or needs
- 3. The collection of tools used to communicate with customers, such as advertising or social media
- 5. The process of planning and executing the promotion, pricing, and distribution of goods or services
- 7. A place where goods are sold to consumers
- 8. Selling products online is an example of this type of channel
- 9. The person or business involved in moving a product from manufacturer to consumer
Down
- 1. A unique name, term, or symbol used to identify a product or service
- 3. A high price to reflect exclusivity
- 4. The process of analyzing and identifying customer needs to create value
- 6. The financial value exchanged for a product or service