Marketing Economics Crossword Puzzle

2. To "make decisions according to what you believe is the best combination of costs and benefits."
6. A person who buys goods or services for personal use.
7. A person who makes goods or provides services.
8. The benefit or satisfaction received from using one more unit of a good or service.
10. Desires that can be satisfied by consuming a good or service.
13. All the resources made and used by people to produce and distribute goods and services.
15. Things, such as food, clothing, and shelter, that are necessary for survival.
16. The economic resources needed to produce goods and services.
18. Physical objects that can be purchased, such as food, clothing, and furniture.
19. The value of the next-best alternative, or what you give up by choosing one alternative over another.

1. Includes all the natural resources found on or under the ground that are used to produce goods and services.
2. The combination of vision, skill, ingenuity, and willingness to take risks that is needed to create and run a business.
3. The cost of using one more unit of a good or service.
4. The study of how people choose to use scarce resources to satisfy their wants.
5. The situation that exists when there are not enough resources to meet human wants.
6. The practice of examining the costs and the expected benefits of a choice.
9. Benefits offered to encourage people to act in certain ways.
11. Work that one person performs for another for payment.
12. The alternative that you give up when you make an economic choice.
14. All the human time, effort, and talent that go into the making of products.
17. The benefit or satisfaction gained from the use of a good or service.