Marketing Economics Vocabulary

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Across
  1. 2. Things that are required for survival
  2. 4. Things that are produced for consumers
  3. 11. A way of comparing the rewards and losses of a decision
  4. 12. Someone who purchases goods and services
  5. 14. Someone who makes or performs goods or services
  6. 15. Way to measure the total rewards for making a decision
  7. 17. The second-best choice
  8. 18. All human resources
  9. 19. Rewards for making a decision
  10. 20. Actions that are purchased by consumers
  11. 21. Cost of making a decision
Down
  1. 1. Innovators such as Bill Gates
  2. 3. Making something more efficient
  3. 5. The balancing of unlimited wants with limited resources
  4. 6. All man-made resources
  5. 7. All the resources that determine what good or service is made
  6. 8. The minimal amount it costs to increase something by one unit
  7. 9. Things someone wants but doesn't need
  8. 10. All natural resources
  9. 13. the minimal gains from increasing something by one unit
  10. 16. The study of how people deal with scarcity