Marketing Environment - Week 3

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Across
  1. 3. a marketing metric based on % share of the market
  2. 5. what does the 'E' stand for in the PESTEL framework?
  3. 9. the environment that consists of the industry, customers, competitors and partners
  4. 11. the environment that consists of the organisation, people, processes
  5. 16. a marketing metric based on churn, percentage on time delivery
  6. 18. known as the external forces - the PESTEL framework
Down
  1. 1. on investment: a marketing metric based on, for example, profit or sales
  2. 2. all of the internal and external forces that affect a marketer's ability to create, communicate, deliver and exchange offerings of value
  3. 4. what does the 'P' stand for in the PESTEL framework?
  4. 6. what does the 'L' stand for in the PESTEL framework?
  5. 7. what does the 'E' stand for in the PESTEL framework?
  6. 8. analysis an analysis that involves identifying the key factors used as a basis for marketing strategy. Where we are now
  7. 10. a marketing metric based on, for example, profit or sales
  8. 12. objectives need to be specific, measurable, actionable, reasonable, time based
  9. 13. a marketing metric based on awareness % of target market
  10. 14. an analysis that identified two internal factors and two external factors
  11. 15. what does the 'T' stand for in the PESTEL framework?
  12. 17. what does the 'S' stand for in the PESTEL framework?