Marketing Essentials 1.1

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Across
  1. 2. customer relationship management; the aspect of marketing that combines customer information with customer service and marketing communications
  2. 4. those who use a product (slide 32)
  3. 8. intangible items that are bought and sold
  4. 9. tangible items that are bought and sold
  5. 11. product, price, promotion, place
Down
  1. 1. those who buy a product (slide 32)
  2. 3. the idea that a business should strive to satisfy customer's needs and wants while generating a profit
  3. 5. process of planning, pricing, promoting products to satisfy customers
  4. 6. attributes of goods and service that make them capable of satisfying consumer's wants and needs
  5. 7. process of classifying people who form a given market into even smaller groups
  6. 10. refers to all the people who might buy a product