Chapter 13.1 Key Terms Created By Billy Baker

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Across
  1. 5. a pathway to direct products to consumers
  2. 6. involves one or more intermediaries
  3. 8. product, place, price, promotion
Down
  1. 1. group of customers who share wants or needs
  2. 2. when goods are sold directly from the producer to the customer
  3. 3. creating, promoting, and presenting a product
  4. 4. maintaining relationships with customers
  5. 7. point where total sales equal total expense of developing a product or service