Across
- 4. form of utility that invloves a business making products available at convenient places
- 6. Divides markets by characteristics people have in common such as age, race, and ethnicity
- 9. Communication that informs, reminds, and persuades customers of the goods and services available to them.
- 10. process of getting goods and services to customers (purchasing, stock handling, inventory control, and physical distribution)
- 12. pricing strategy where goods or services are grouped together to increase sales (may be at a discount or not)
- 13. free advertising. Companies have no control over
- 15. Divides markets by identifying common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits among the individuals that constitute the market.
- 19. making products available where customers want them
- 20. advertising types
- 21. form of utility that invloves a business making products available at times customers want them
- 22. a disadvantage, limitation, or shortcoming a business has that can keep it from achieving goals
- 23. deciding what goods or services are in demand and providing them to customers
- 25. Providing customers with the goods and services they choose to buy. Sometimes this involves personal contact between an employee and the customer
- 26. when companies try to generate good will in the community by doing good things
- 27. Activities related to obtaining, developing, maintaining, and improving a product, or product mix, in response to market opportunities
- 29. getting the money that is necessary for setting up and running a business
- 30. when a product/service is free for a limited time, after which customers will be charged full price
Down
- 1. pricing strategy where prices might be listed without $ or extra zeros because we think things are more expensive when prices are longer
- 2. Divides markets by identifying common responses to products and product features, such as rate of use or brand loyalty
- 3. A combination of decisions a business must make in order to reach its target market
- 5. when retailers present several options, one is so undesirable that customers will purchase what looks like the best deal
- 7. Promotion designed to create a favorable image and goodwill for a business or organization
- 8. any favorable situation in the environment surrounding the business that could help the business gain a competitive advantage in the industry.
- 11. a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service.
- 14. any unfavorable situation in the environment surrounding the business that could help competitors gain an advantage in the industry.
- 16. any resource or capability that a business has that can help it gain a competitive advantage in the industry
- 17. form of utility that involves pProviding customers with information about how to buy and use products
- 18. form of utility that involves making is easier for customers to acquire a product
- 24. Dividing markets by where customers are located
- 26. deciding on an amount to charge customers for their products
- 28. Communication designed to increase sales of products and services that features the item for sale