Across
- 2. The marketing team has completed a product launch and the finance team wants to measure overall profitability by subtracting all marketing and operational expenses.
- 4. The marketing team launched a new content marketing campaign and wants to assess how well it resonated by tracking shares likes and comments on social media.
- 7. The company wants to focus on customer retention and needs to measure how many leads are converting into actual customers.
- 10. After launching a new product the company wants to see if customers are more likely to recommend their brand to others.
- 11. The company has started a blog and they want to assess whether visitors are leaving the blog after reading just one post without any further interaction.
- 12. The marketing team wants to analyze how much each customer spends over the course of their relationship with the company.
- 16. The marketing team launched a new email campaign and wants to see how many recipients clicked on the link inside the email to visit the store.
- 17. The marketing team wants to measure how cost-effective their social media campaign is in driving app downloads by calculating the cost per download.
- 19. The company is evaluating the core profitability of its marketing division and wants to exclude financing tax and depreciation costs to assess operational performance.
- 20. You’ve launched an Instagram ad campaign and want to measure how much revenue it generated relative to the ad spend.
Down
- 1. After completing a large-scale digital ad campaign the marketing team wants to measure how profitable the campaign was by comparing the revenue generated to the total marketing spend.
- 3. The marketing team wants to know how much they are paying for each click on their Google Ads campaign driving traffic to their e-commerce site.
- 5. The marketing team is tasked with assessing the success of their year-end campaign. They want to measure the campaign’s effectiveness using a set of metrics such as lead generation, customer acquisition, and return on investment.
- 6. Your company recently launched a referral program and wants to determine the cost of acquiring each referred customer.
- 8. The company is running a lead generation campaign and wants to know the cost of generating each qualified lead for their new software product.
- 9. A client is interested in evaluating the long-term success of a subscription service by calculating the average annual growth rate of their subscribers over the last three years.
- 13. The marketing team wants to evaluate the success of an influencer marketing campaign by measuring the revenue generated compared to the campaign costs.
- 14. After redesigning the checkout process the marketing team wants to track how many users complete the purchase process compared to the total number of visitors.
- 15. After purchasing an expensive AI-driven marketing software the marketing team plans to write off the cost over several years to avoid impacting their short-term budget.
- 18. The team launched a holiday sale campaign using Google Ads and wants to measure how much they are paying each time a potential customer clicks on their ad.