Marketing Functions

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Across
  1. 8. a physical good, a service, experience or idea designed to fill the customer’s want or need
  2. 11. the process of identifying marketing opportunities and solving marketing problems using customer insights
  3. 12. provides the same offering but is accentuating different features and benefits
  4. 13. the customer has learned from past experiences what will best satisfy their need, so they can bypass the second or third stage of the processes
  5. 19. focuses on low-production costs, highly efficient processes, and mass distribution
  6. 21. a combination of people, technologies, and processes for managing marketing information, overseeing market research activities, and using customer insights to guide marketing decisions and broader management and strategy decisions
Down
  1. 1. focuses on knowing as much about the consumer as possible and bases marketing, product, and strategy decisions on this information
  2. 2. The six-stage buying process represents the steps customers undergo when they make a conscious effort to learn about the options and select a product
  3. 3. the act of obtaining a desired object from someone by offering something of value in return
  4. 4. the measure of the benefit gained from a product or service relative to the full cost of the item
  5. 5. is a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others
  6. 6. a person or organization with a want or need who is willing to give money or other personal resource to address this need
  7. 7. emphasizes the sale process and tries to make it as effective as possible
  8. 9. an advantage in the marketplace whereby an organization’s offering provide greater value because of a unique strategy, asset, or approach that others cannot easily copy
  9. 10. the company or organization offering a need-satisfying thing
  10. 14. focuses on building and showcasing impressive features and product advances
  11. 15. predicts how much profit the company will make from the customer during his or her lifetime relationship with the company
  12. 16. to identify, satisfy, and retain customers
  13. 17. a clear and succinct statement to the customer of the value being offered by a company’s products or services
  14. 18. the process of identifying and optimizing the elements of an offering that provide unique value to a customer
  15. 20. the terms around which both parties agree to trade value-for-value