Marketing Fundamentals

1. A bakery depends on businesses that provide its flour and eggs. These businesses are its _____.
5. A pharmacy offers nearby pickup locations and extended hours. Which C does this improve?
7. A value _____ explains why a customer should choose an offering over its alternatives.
10. A company invites customer questions and responds to feedback. Which C emphasizes this exchange?
11. A garden center attracts potential customers with helpful videos about keeping houseplants alive. This is _____ marketing.
12. Consumer income, spending, and purchasing power are conditions associated with this macro-environmental factor.
16. Characteristics of a population, such as age, income, and occupation, are its _____.
19. Customer needs involving belonging, acceptance, or status within a group are classified as _____ needs.
21. Buying a raincoat to stay dry satisfies this type of customer need.

2. A bookstore runs advertisements announcing an author event. Which P is involved?
3. A roofing company calls homeowners who have not requested information. This is _____ marketing.
4. A company's suppliers and competitors belong to its _____-environment.
6. Principles that guide fair, honest, and responsible marketing decisions are called marketing _____.
7. A hotel trains its front-desk staff to greet guests warmly. Which P is it improving?
8. A streaming service decides how much to charge each month. Which P is involved?
9. A shift in shared values changes what consumers consider acceptable advertising. Which environmental factor is at work?
13. Two coffee shops seeking purchases from the same neighborhood customers are _____.
14. A customer's assessment of an offering's benefits compared with its costs or sacrifices is customer _____.
15. Broad forces such as economic conditions and cultural change belong to a company's _____-environment.
17. “Make large quantities efficiently and keep prices low” reflects the _____ orientation.
18. Designing an offering, communicating its benefits, and getting it to customers all belong to this broader activity.
20. Using information about online browsing habits to guide marketing decisions reflects the _____ orientation.