Across
- 2. A simple tool that allows businesses to analyze their strengths, weaknesses, opportunities, and threats.
- 3. In a SWOT analysis, the business can control these things
- 9. The process of breaking down the total market into smaller segments and classifying customers by similar, specific characteristics.
- 10. Grouping customers based on location and where consumers live.
- 13. Groups consumers according to their behavior patterns as they interact with a company.
- 16. What you’re offering to the market. It can be a good, service, idea, event, person, etc.
- 17. Tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
- 18. The strategy or set of actions a company uses to market its product or brand. Product, price, place, and promotion.
- 20. Distributing your products to make sure they get into the hands of the customers at the right place and right time.
- 21. Includes budgeting for all marketing activities and assisting customers in paying for a company’s product.
- 23. The usefulness created when you have the product available in a place that is convenient for your customers to purchase.
- 24. A company's percentage of the total sales volume generated by all companies that compete in a given market.
- 27. Any resource or capability that a business has that can help it gain a competitive advantage in the industry
- 28. The usefulness created when a company maximizes the availability of a product so customers can buy it at times that are convenient for them.
- 29. Grouping customers based on age, gender, heritage, income levels, marital status, ethnic background, occupation, religion, life stages, family size, etc.
- 31. Intangible (meaning you can’t physically touch them) items that have monetary value and satisfy a customer’s wants and needs.
- 32. A disadvantage, limitation, or shortcoming a business has that can keep it from achieving goals
- 36. Consists of consumers who purchases goods or services for personal use
- 37. Includes determining client wants and needs through direct, planned, and personalized communication.
- 38. The group of people most likely to become customers
- 39. The usefulness or perceived value customer get from owning a product. Increases with financing.
- 40. A group of people who share similar needs and wants and have the ability to purchase a product.
Down
- 1. Groups consumers according to their personality traits, values, lifestyles, interests and opinions.
- 4. The process of getting goods into customers’ hands. This includes the management of transportation, storage, inventory tracking systems, and transferring ownership of goods and services.
- 5. The amount of money exchanged for the product.
- 6. The usefulness created when customers have information needed to make informed decisions about products.
- 7. A business should work to satisfy customer needs and wants while generating a profit for the business.
- 8. Any unfavorable situation in the environment surrounding the business that could help competitors gain an advantage in the industry.
- 11. The process of establishing and communicating to customers the value and costs of goods and services.
- 12. The function dealing with market research. In this function market information/data is gathered, stored, analyzed, and evaluated to help marketers make decisions.
- 14. In a SWOT analysis, these factors are beyond the control of the business. The business can only control how they react to these factors.
- 15. Usually associated with a service firm, where the organization provides value through performing a service for customers.
- 19. Usefulness created when a good is manufactured or features are added to a good
- 20. Obtaining, developing, maintaining, and improving a product or service mix in response to customer needs and wants and marketing opportunities.
- 22. The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.
- 25. Consists of businesses who purchase for use in the operation of their business, for resale, or for making other goods.
- 26. The communication element of the marketing mix. It includes all communication types that marketers use to inform, persuade, or remind customers of their products
- 30. Lists information about the target market such as age, gender, income level, marital status, ethnic background, residence location, attitudes, lifestyle, behaviors, etc.
- 33. A strategy that assumes that there is one undifferentiated market and that one product will appeal to all customers in that market.
- 34. Any favorable situation in the environment surrounding the business that could help the business gain a competitive advantage in the industry.
- 35. An economic term which describes the added value and benefits to the consumer from acquiring and consuming the product.