Across
- 3. equal to product in traditional mix
- 5. The four Ps
- 6. the exchange for a good or service
- 7. benefits received
- 8. increasing awareness of issues that affect everyone
- 9. good or service
- 10. helps an organization allocate resources
- 11. reveals a company's current situation
- 12. most important jobs of marketers
- 14. equal to price in traditional mix
- 15. used to examen the competition
- 16. benefits received - (price+hassle)
- 17. equal to promotion in traditional mix
Down
- 1. informing the customer
- 2. equal to place in traditional mix
- 4. factors a company can control
- 7. answers the question "why should I buy from you"
- 9. delivery
- 13. factors a company cannot control